Worked with experience designers to uplevel the user experiene and increase sign-ups.

An explainer video designed for C-suite executives to learn about Lean In’s research and consider the organization’s Allyship at Work program. Wrote, storyboarded and over-saw video shoot.

A ten-part video series designed to take small business owners through the process of launching their brand with Adobe Spark (now CC Express). Wrote, produced, directed, and distributed through triggered emails and social media.

A festival-winning comedy script and 6-minute short I co-wrote, produced, set-designed, and directed.

I was part of the core creative team designing the photo editing experience for Adobe’s room at Refinery29’s 29 Rooms at SF’s Palace of Fine Arts. The concept was adapted for different events, including Billie Eilish’s album launch party and the Adobe MAX Creativity conference.

A monthly figure drawing salon in partnership with an Oakland vintage store. Artists of all levels sketch live models decked out in vintage fashions. I host the event, market it, design the looks, and lead a creativity movement meditation at the beginning of each session.

Day retreats hosted from my home, which include yoga classes, sound baths, interactive art, and other healing modalities from local practictioners.

Worked with the founders to develop B2B and B2C messaging and positioning. Wrote copy for the website redesign and developed the script and storyboard for a pitch video used in fundraising.

Focused on building the brand and content presence for what is now Adobe Creative Cloud Express, I grew the social channels from scratch, piloted the editorial blog strategy (which is still in use), and developed digital and community programs that Adobe now uses company-wide.

Directed the go-to-market strategy for LeanIn’s Allyship at Work program. Acted as lead writer for all marketing materials, including the landing pages, marketing videos, social media, info sessions, and triggered email campaigns, which delivered 90% of the program adoption among HR and DEI leaders for Fortune500 companies.

A first-person exploration of a very Bay Area dating trend for SFGATE.

A reported feature for glossy food magazine GFF on the science of flavor and nutrition.

Part of an astrology series that featured wisdom from local astrologers on how the cosmos influence San Francisco, for SFGATE.