Adobe Creative Cloud Express
How we worked together
I worked at Adobe for almost six years focused on building the brand and content presence for what is now Adobe Creative Cloud Express. I grew the social channels from scratch, piloted the editorial blog strategy (which is still in use), and developed digital programs that Adobe now uses company-wide.
Highlights
Increased organic traffic to the blog +200% in under a year
Grew social audience to >500K across platforms
Reached 1 million email subscribers and engaged weekly with targeted newsletters
Secured regular press mentions through both earned and contributed coverage
Press-worthy editorial + Intent-based blog content
The editorial strategy was a key component of growth for product and the first touchpoint with the brand for both press and customers. Our SEO-informed blog content strategy pulled in over 100K users each month through organic search, while coverage of the app’s Ai/ ML garnered the attention of press and helped us secure a Webby Award in 2019 along with regular press hits. In addition, I guest contributed on behalf of the brand for outlets such as Social Media Today, Forbes, & Small Business Insider.
Inspired social experiences
From a strong daily drumbeat on Instagram to creative in-person events with a strong social footprint, my small team and I brought the brand to life virtually and IRL. Highlights include partnerships with Refinery29 and Billie Eilish that got people creating with the app live and sharing their creations on social, annual Adobe MAX takeovers, and lively, informational social videos and Live chats.